DEVELOP & EXECUTE: Develop local market understanding to help in the development & execution of marketing programs
RESEARCH LOCAL MARKET Conduct monthly competitor checks (events, promotions, etc.) & analyze information on the SMAC Loyalty program
ENGAGE LOCAL COMMUNITY Communicate with relevant entities within the trading area: local market segments, private offices, organizations for the development of loyalty programs
RECOMMEND & EXECUTE MARKETING PLAN Recommend & execute a comprehensive local store marketing program to support the business objectives of the store
PROCESS LOCAL REQUIREMENTS Process the local implementation requirements of the marketing programs (resize marketing collaterals received from head office marketing to fit local requirements, secure permits, etc.)
EVALUATE PROJECTS Evaluate the effectiveness of all marketing activities implemented in the branch in terms of sales effect & cost (identify reasons for success or failure)