Job Summary:
Head of Marketing will lead all our marketing activities from social media and digital campaigns to advertising and creative programs. its responsibilities include developing plans to help establish our brand, allocating resources to different programs, and setting short-term and long-term department goals. The Head of Marketing should be able to inspire team members and agents. Ultimately, the Head of Marketing must run the department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Design branding, positioning, and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate agents to boost brand awareness
- Participate in the quarterly and annual planning of company objectives