Innovuze Solutions, Inc. is in need of a Marketing Manager who will be responsible for designing, managing and implementing our digital marketing campaigns. The Manager will have the opportunity to build out marketing programs and evangelize digital marketing strategies.
Essential Job Functions:
- Key areas of focus are to develop and execute an online customer awareness and acquisition strategy in order to build the company's prospect database.
- Coordinate with Marketing Web and Product Strategy teams to develop lead generation engagement campaign strategies across digital platforms, including implementation of creative marketing design and copy writing.
- Support internal teams with digital marketing strategy development including solution ideation and campaign planning.
- Marketing analysis of campaigns, determining best practices
- Oversee in maintaining leads database health - ensure data cleanliness & completeness leveraging tools in Marketing Automation and CRM system. Develop programs designed to increase the number of marketable contacts
- Apply marketing operations expertise across the business, with emphasis on lead scoring, lead nurturing, lead management, campaign reporting, and sales enablement.
- Develop and optimize relevant nurture tracks and triggered communications for prospects and clients at specific points in the lifecycle to drive engagement and revenue, across digital channels, working with Marketing Web and Product Strategy teams.
Knowledge, Skills, and Abilities:
- 5-7 years of experience in Global B2B Digital Marketing
- Familiarity with CRM systems and other digital online platforms for marketing content and automation
Effective communication skills that capture market-leading dominance in Planning and executing all aspects of the marketing strategy for all channels in the clients portfolio.