PPC and FB Ads Specialist Fulltime

at Fligno Software Philippines, Inc.

A PPC and FB ads Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.


  • Bachelor’s degree in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field
  • Knowledgeable in AdWords/Google Ads and Google Analytics as well as Facebook ads and pixel 
  • Passion for digital marketing 
  • Strong attention to details and analytical skills 
  • Strong verbal and written communication skills 
  • Excellent problem-solving and decision making skills 
  • Strong organizational skills 
  • Ability to multitask and prioritize 


  • Plan, create and manage ad campaigns across a variety of channels
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords) 
  • Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels 
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) 
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates 
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators 
  • Stay on top of search engine and PPC industry trends  

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