A PPC and FB ads Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field
- Knowledgeable in AdWords/Google Ads and Google Analytics as well as Facebook ads and pixel
- Passion for digital marketing
- Strong attention to details and analytical skills
- Strong verbal and written communication skills
- Excellent problem-solving and decision making skills
- Strong organizational skills
- Ability to multitask and prioritize
RESPONSIBILITIES
- Plan, create and manage ad campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends