General Description:
1. IMPLEMENTS A SOCIAL MEDIA STRATEGY
The social media manager will develop the plan and the parameters for the corporate social media strategy. They will determine objectives, establish what needs to be accomplished and define how it will be done
2. MANAGES SOCIAL MEDIA SITES
The social media manager will ensure accounts are updated on a daily basis and that messaging is timely and relevant. This also includes using social media tools to schedule posts to appear overnight and on weekends, to promote the brands to night-owls and clients in different time zones.
3. ENGAGES IN DIALOGUE AND MONITORS CUSTOMER ISSUES
The social media manager will encourage and thank individuals for positive feedback, and try to appease any unhappy customers. It is vital to monitor the internet for any positive or negative feedback about an organization, and then follow up on the feedback.
4. MONITORS TRENDS AND ENCOURAGES ADOPTION OF SOCIAL MEDIA TOOLS
The social media manager identifies and reports on social media trends. It is key for organizations to be on top of the latest trends and tools to ensure that an organization is ahead of the competition, reaching the maximum amount of customers and on top of its “tech game”.
5. SEARCHES FOR NEWS/ARTICLES TO POST
The social media manager may be tasked from time to time with the duty of monitoring and researching the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the social media accounts.
6. IMPLEMENTS SOCIAL MEDIA CAMPAIGNS
Social media managers will develop these ideas and bring them to fruition. Social media campaigns are things like e-coupons, promo codes or the chance of winning a prize for “Liking” a company on Facebook.
7. MANAGES SOCIAL MEDIA CAMPAIGNS
The social media manager will track and monitor the effectiveness and success of online initiatives, in order to calculate a return on investment. The social media manager will then provide reports for executives and management on what worked and what didn’t work.
8. WRITE BLOG ARTICLES
The social media manager will identify and develop blog posts and other materials. They may also recruit and develop other bloggers and blog editors, it is important to be writing interesting articles or blog postings on topics relevant to the company or industry
9. USES SOCIAL NETWORKING ANALYSIS TOOLS
It’s important to measure the effectiveness of different channels. The social media manager will use web based or internet tools to measure clickthroughs and measure traffic activity.
10. MONITORS INTERNET FOR BRAND RELATED TOPICS OF CONVERSATION
The social media manager will actively engage in industry conferences, chats, blogs, wikis, video sharing, etc to promote corporate messaging and increase brand awareness, which will drive brand traffic to the company website.
11. PROVIDES FEEDBACK TO HIGHER UPS
The social media manager should be in constant contact with the Marketing, Sales and management departments to communicate on public feedback, complaints and conversations surrounding the brand that are taking place in the public sphere.
12. PROMOTES SOCIAL MEDIA WITHIN THE ORGANIZATION
Educate staff on the importance of social media, as well as the implementation of new technologies and campaigns. The social media manager will also promote social media activities internally.
Qualifications and Preferred Skills: